IT IS IN THE PUBLIC’S INTEREST TO ASSIST BOTH MEDIA SECTORS
NORMALLY, PRIVATE SHOULD SHOULDER THE COSTS AS THEY ARE FOR PROFIT ENTERPRISES WHEREAS PUBLIC CORPORATIONS DO NOT HAVE THAT BURDEN OF ANSWERING TO SHAREHOLDERS AND OWNERS…
THAT GIVEN… PUBLIC MEDIA OUTLETS DO HAVE TO ANSWER TO GOOD GOVERNANCE AND RESPONSIBLE FISCAL NUMBERS… SO THEY ARE NOT IMMUNE TO CRITICISMS OF FINANCIAL MANAGEMENT…
THAT ALL SAID…
THE REASON IT IS IMPORTANT TO ASSIST ALL TYPES OF MEDIA IN ONE SHAPE OR ANOTHER IS SIMPLE…
THE MAGNITUDE OF THE PRESENT ERA’S SPEED OF CHANGE BETWEEN THE OLD MENU AND THE NEW MENU…
CANADIAN MEDIA OUTLETS FACE GIANT CORPORATE COMPETITION AND ASSAULT FROM NOT ONLY SOUTH OF THE BORDER, BUT GLOBALIZATION OF MANNERS OF REACHING AUDIENCES OF INTEREST…
IT IS IN THIS VEIN THAT SUPPORT SHOULD BE CONSIDERED FROM SMALL TO LARGE MEDIA OUTLETS FACED WITH THESE MODERN PRESSURES AND REALITIES…
THIS ISN’T A CARTE BLANCHE EITHER IN JUST GIVING AWAY MONEY FOR THE SAKE OF LOOKING GOOD IN HEADLINES…
THIS AS REAL AS IT GETS FOR ALL GRASSROOT CONTRIBUTORS ALL THE WAY UP TO CEO’s THAT MUST MANAGE MULTI-MILLION DOLLAR BUDGETS AND MAKING LIFE & DEATH DECISIONS ON VIABILITY OF CONTINUED BUSINESS MODELS AND MEASURES TAKEN TO ASSURE LONG TERM SUCCESS
MEDIA IS TRANSFORMING AT AN INCREDIBLE RATE ALSO FACED WITH DIRECT MEASURABLE AI INSERTIONS INTO EVERY ASPECT OF MODELS…
WHERE THIS ALL GOES IS ANYONE’S GUESS AT THIS TIME…
MEDIA MAY SURVIVE, BUT IT WILL BE ALTERED AND CHANGED IN PROFOUND WAYS NO ONE CAN PUT FINGERS ON AT THE MOMENT…
HOLLYWOOD IS IN THE SAME BOAT
WHETHER OR NOT ALL FINANCIAL DECISIONS TO FUND AND ASSIST MEDIA OUTLETS, ONE THING IS A CERTAINTY
THERE WILL BE CASUALITIES
QUESTION IS HOW MANY ??
AND
IF THEY DISAPPEAR AS WITH THE PRINTING PRESS OF YESTERDAY…
CULTURAL AND HISTORICAL MARKERS WILL BE THE WORST FOR IT ALL
A LIBRARY REMAINS A LIBRARY REGARDLESS IT BE ORAL STORIES, PRINTED STORIES, TRANSMITTED VISUAL AND AUDITORY ONES…
WHAT IS IT THAT IS WORTH SAVING AND LETTING GO ???
THAT IS THE DEBATE DU JOUR
DECIDE AND CHOOSE WISELY
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