Ten tips to secure funding for your business – The Globe and Mail.
One more to the list :~)
Choose the BRAND NAME WELL IN ADVANCE to tie into product or service.
Follow up with the Logo Design and JINGLE(SALES PITCH). SOUND WORKS DAMN WELL INTO LONG TERM MEMORY. KEEP IT SHORT & SEXY/SASSY/SWEET !
Live~NRGY 
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