Live~NRGY

http://www.theglobeandmail.com/report-on-business/international-business/fairtrade-coffee-fails-to-help-the-poor-british-report-finds/article18852585/

So obvious question begs a bone !

How did it manage to fool so many companies buying into the fairtrade philosophy ?

I’ll slap anyone who answers optics and sound on branding for profits.