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4 things Apple must do to become a hot stock again

http://business.financialpost.com/2013/02/05/4-things-apple-must-do-to-become-a-hot-stock-again/

Again, let me repeat myself. Apple will always be on the forefront of technological innovation and while Hot is Hot, it will be a matter of adjusting the temp on hot and the way it’s viewed by the masses, analysts and markets.

The danger with putting up a statement such as “4 things Apple must do to become a hot stock again” creates an artificial expectation for it to become once again what it was in it’s former glory. The pressures that come with such expectations only leads to more disappointments and lower driven market results that will setup a spiral rate of decay in the financial markets.

It is akin to having setup the Tech bubble for a disaster scenario once the market peaked and expecting Rome to come back to Life and roar with gladiators in the rink.

Let Apple decide what’s best for it and it will continue to surprise people without Steve’s ghost having the final say.

In the meantime Apple will have to live within it’s new reality and adjust financially.