Live~NRGY

Why do newspaper & magazine prices still differ in price between Canada & U.S. editions.

You could argue in the past about exchange rates in favor of U.S. currency. You could argue about NRGY and transportation costs. All inter-SEX-ions bearing on a common point – a product costing more to deliver.

However, this excessive gouging – I’m sorry but there’s no other word to describe it, is still going on and stronger than ever in what I’m sure is what is called greed compounding behavior.

That goes as well for many other products shipped to Canada from the United States.

Yet if I walk into a Canadian Walmart, sure enough the Price of Everything in the stores reflects the best practices and will of a company trying to be not only competitive but also sensitive to Canadian’s wallets.

I’m positive without a doubt that with the introduction into the marketplace of Target will be good news and even further savings to people everywhere, including jobs.

Zellers was a deadbeat and good riddance. K-mart too. Companies that cannot respond and be competitive become history.

So it is with amazement that even on the web subscriptions in digital format still cost just as much as basically the physical versions of what people get in their hands.

So what gives ??? Why the disparity. It ain’t the Loonie and it ain’t the fact that Canada is in bad shape economically.

Time to re-align and re-price global newspapers coming into Canada. When it costs an arm and a leg to buy them, the mindset is to kill them off completely, not the pretend version of making them available.

With cloud versions of newspapers and magazines, there’s no reason to have sky-high prices any longer.

That reasoning could also apply to all newspapers and magazines. I’m not trying to lower your bottom lines, I’m stretching your imaginations.

Think in new directions, new models and try them all if you will. Something somehow will click and resonate with your audiences.

As a prime motivator the NET is changing all business models, paradigms and price points. Get with the wave before a Tsunami destroys something of historical importance. Something that the printed word and books have survived to date despite epic changes throughout history.

Yep, it’s gonna be rough, no doubt about it. But change will the going is still good. Later will be to late.

BTW, Scientific American has been a fav of mine for a long time since childhood, and a recent paper version of the MIND caught my attention – WISDOM FROM PSYCHOPATHS ? pg 36….

And I have a fondness for WSJ. But just these 2 examples put a damper on my enthusiasm to subscribe. Who knows, maybe one day, but not today.

Actually some brain cells of mine just turned on, without the usual fanfare of that blast from the past. The Time Magazine and Reader’s Digest long ago publish in Canada content thing a ma jiggy with the Canadian Government.

Get that straightened out and out of the Dino era.