Yep, noticed it myself. Very specific advertising. I’ve been tracking the tracking myself to get a better handle on the extent of the nature of this new reality. It’s quite sophisticated. Let me explain a little further.
Been a die hard fan of Windows just about since the get go. All things techie and new, take things for a spin and see how they fit into the bigger picture of things.
So got multiple browsers installed on Win 7. Use Google Chrome to see how it’s doing, but also have had the ulterior motive to understand it’s underlying technology especially from the Advertising perspective and how it’s incorporated it into Chrome. So far so good, I like Chrome on many fronts, although sometimes I find it’s a resource hog on Win 7 resources especially at night when it kicks into high gear it would seem while tracking my online activities. More so than during the daytime.
Okay, had Linux operating systems in my cross hairs now for over a good dozen years and just getting around to having installed it in a dual boot mode. Installed everything to my satisfaction, almost in same manner and format as the Win 7 environment. Using Chrome almost exclusively to gauge differences.
Lo and behold, advertising has managed to cross the great divide between systems. It’s no longer a matter of operating systems installed that’s making a difference in your use. It’s entirely the browser and what you’re doing with it.
That’s where the gold is now. Forget anything else – it’s all about finding the gold standards in the data mining arena of what you’re up to on the net and targeting you specifically.
Now, the big problem with that – anything new and out of the box that might catch my fancy otherwise – is missed entirely. Advertising is too specific and focused. People’s lives are not static and Google, companies better get that straight right off the bat. They understand that static web pages are a thing of the past. Dynamic sites are the in thing. People are no different and there’s also money in them far off hills. Time is the factor and there’s no doubt an investment element that needs to be understood. It’s called lag time – the difference between the presentation of say product x,y,z to a global or local consumer market and the time it takes to catch hold if something is well marketed. And that’s the risk element strategy – risk based distribution model. Nothing is certain, unless you understand the basic concepts of NRGY. As they say, it’s not all in the numbers stupid, the human element comes into PLAY. The Dance of Life & NRGY must be accounted for and no matter how much value you put all your marbles and faith into to divine the future, you’re still gonna have a hit and miss outcome, even with probability modeling. It’s the nature of things, and you’ve got to spin on more than just a dime if you’re gonna want to take advantage of it and know where the opportunities are.
Until, then it’s fun watching everyone running around silly like chickens with their heads cut off – hoping for the next big break. Or is that Turkeys. No matter, everything comes full circle – as kids would say, are we there yet, are we there yet. Answer – nope – lots of mileage left to go.
Have fun and play in the meantime.
Happy Black Friday, enjoy the sales while it lasts and take a moment just to gaze around. It’s fun watching CROWDS GO WILD !
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