Wahington Post online – Prudential Ad

Great Ad Prudential – getting people engaged, inspiration change with intent

And then posting the results of people’s choices on the lower left of the Frontpage Headlines.

Congrats

Here is a prime example of making differences work in my humble opinion.

Creative, engaging and with intent and purpose all while supporting a company, people and it’s core beliefs and mission. It’s a job creator and security blanket at the same time in one subtle message.

And it’s hopefully steps in the right direction after the AIG fiasco.

The Oil and Gas industy would fare much better if they got people engaged in fostering better images of the industry by becoming players and stakeholders in the outcomes that affects them all. Being complacent and delaying turning things around only leads to bitter divisive problems.

http://www.calgaryherald.com/business/energy-resources/Alberta+shale+formations+hold+huge+amounts/7511922/story.html

Integrate and bring together competing opposites and make them work for a common goal and vision.

The world is globally addicted to OIL & NRGY. There’s no doubt about it. No easy solutions and the transition is going to be just as hard and even harder down the road. Old Habits Die Hard. Hmmm, Bruce Willis or John Mclean here….

OIL IS A GIFT FROM A PAST TIME BY NATURAL PROCESSES. IF MISUSED, MISSPENT, MISTREATED – IT WILL BE OUR MISFORTUNE. The consequences are too great to ignore. Sooner or later the piper has to be paid somehow.

Listening, seeing and correcting by making choices based on moral and ethical guidelines will be our saviour. Else, well time will tell, but arrogance will surely be paid for the hard way.

There’s no taxi off the planet to the next safe haven.

It’s a one size fits all regardless of differences and it’s called Planet Earth.

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