Live~NRGY

http://www.theglobeandmail.com/globe-investor/investor-community/trading-shots/dont-kid-yourself-apples-map-fiasco-says-somethings-awry/article4599262/

Here’s my executive MBS humble opinion on what Apple should have done.

Not changed maps solely in their favor. Yes, Apple products are great and since that’s the case, consumers would have wholehearted jumped on their new maps bandwagon.

It should have continued to offer Google Maps and introduced their new Apple version and continued to improve on them over time with the introduction of better iPhone models.

Steve Jobs would have done a better JOB of selling Apple maps if that had been the case and succeeded or he would not have introduced it at all until perfect in his mind.

Apple do yourself a favor. Admit the mistake like the antenna thing and correct in whichever manner best suites consumers so that they may decide, choose and want to buy your products in the same fevered manner as in the past. Otherwise, it is truly the start of a downhill spiral.

No one wants that, act intelligently. Consumers forgive when they are told the truth and the problem is corrected. Wait too long and pay the price.